About

I'm Ali, a frontend developer based in Stockholm focused on building high-performing eCommerce experiences. I specialize in Next.js, Liquid, Sanity, and Tailwind, and build fullstack projects with Node.js.

My passion is working at the intersection of technology, branding, and design. When these elements live in harmony, you build conversion, community, and lasting impact. I enjoy talking to founders and brands about their vision—understanding what they're building and identifying exactly where I can add value.

Previously, I sold sneakers for a living and hosted creative dinners with DJs. Those experiences shaped how I view community, culture, and the importance of a brand-first lens in everything I do.