About

I'm Ali, a frontend developer based in Stockholm focused on building high-performing eCommerce experiences. I specialize in Next.js, Liquid, Sanity, and Tailwind, and build fullstack projects with Node.js.

I see code as the last mile of a brand decision — the final expression of strategy, identity, and design. That shapes how I work, I start from the brand, build through the design system, and treat performance and accessibility as part of the craft.

Previously, I sold sneakers for a living and hosted creative dinners with DJs. Those experiences shaped how I view community, culture, and the importance of a brand-first lens in everything I do.